N-Philes :: Forums - NOA Releases Press Release About the Worldwide Success of Brain Age!

08-11-2006, 10:26 AM

nenned

Is she worth it?

Join Date: Sep 2002

Location: Boston

Posts: 9,573 nenned might want to think about buying stock in N-Philes

NOA Releases Press Release About the Worldwide Success of Brain Age!

Quote:

Nintendo's Brain Age Sets New World Record, Training Millions of Brains
Each Day

Staggering Global Sales Top More Than 4 Million

REDMOND, Wash., Aug. 10 /PRNewswire/ -- The latest craze to sweep the
planet is Brain Age(TM): Train Your Brain in Minutes a Day for the portable
Nintendo DS(TM). Selling more than 4 million units worldwide, including
600,000 in the Americas, 3 million in Japan and 500,000 in Europe, the
top-selling title redefines how millions of people now think about video
gaming.
(Logo: http://www.newscom.com/cgi-bin/prnh/...NINTENDODSLOGO )
Brain Age first took Japan by storm with its edition that includes a
series of math and memory puzzles designed to keep the mind agile. Even after
selling 3 million copies in the 15 months since launch, Japanese sales are not
showing any signs of slowing. The title was launched in the Americas and
Europe this year and maintains a similar trend of steady weekly sales. Around
the world, game players, baby boomers and seniors are intent on keeping their
minds sharp by making Brain Age part of their daily routine. For many of
them, Brain Age is the first video game they've ever played, showing
Nintendo's efforts to expand the audience of players is highly successful.
"Brain Age is so easy to pick up and play, regardless of your experience
level," says George Harrison, Nintendo of America's senior vice president of
marketing and corporate communications, whose "Brain Age" has improved to age
20 (the best score you can achieve). "You can play it for 10 minutes or an
hour and keep yourself feeling sharp. As a baby boomer, it's like a treadmill
for my mind."
Brain Age is a cornerstone of Nintendo's new Touch Generations brand,
which helps gaming newcomers identify which titles might be appropriate for
them. The second title in the brain-training series, Big Brain Academy(TM),
launched in the Americas on June 5 and already has sold more than one quarter
million units. Both titles have helped to lay the foundation for Nintendo's
upcoming Wii(TM) console, which also will include fun, simple games that
everyone in the family will want to try.

The worldwide innovator in the creation of interactive entertainment,
Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and
software for its Nintendo DS(TM), Game Boy(R) Advance and Nintendo
GameCube(TM) systems, and upcoming Wii(TM) console. Since 1983, Nintendo has
sold nearly 2.2 billion video games and more than 375 million hardware units
globally, and has created industry icons like Mario(TM), Donkey Kong(R),
Metroid(R), Zelda(TM) and Pokemon(R). A wholly owned subsidiary, Nintendo of
America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's
operations in the Western Hemisphere. For more information about Nintendo,
visit the company's Web site at www.nintendo.com.

Even I'm surprised how well BT is selling outside Japan. In Iwata We Trust!

08-11-2006, 10:50 AM	#2
Red Yoshi What about us? Join Date: Jun 2003 Location: England, UK Posts: 2,849	Many of us thought it wouldn't take off in the west, looks like we were proven wrong. Even in the Nintendo-hating UK, DS has been very successful. I don't think Brain Age has left the top 10 since its release in June. Animal Crossing was in the UK top 10 for three consecutive months, and has remains in the top 15, still. DS is the most successful Nintendo system here since SNES, it seems.

08-11-2006, 12:09 PM	#3
Jaiven Chain Chomp Join Date: Oct 2004 Location: New York City Posts: 175	and i wonder why i still havent bought this game __________________

08-11-2006, 12:12 PM	#4
Game Guru Golden f*cking Sun! Join Date: Feb 2005 Location: L.A., Tuskegee, AL or Albany, GA depending on time of year. Posts: 6,453	Wow, looks like Brain Age will break a million in America, who could've predicted that? I didn't think it get past the 100,000 mark in America, looks like I was wrong. This spells good news for the Wii, no matter how ya slice it. __________________ Investors Business Daily on Obama "death panel": "People such as scientist Stephen Hawking wouldn't have a chance in the U.K., where the National Health Service would say the life of this brilliant man, because of his physical handicaps, is essentially worthless." Needless to say, Hawking, who is recognized as one of the great theoretical physicists of the 20th and 21st century, was born in the UK and has lived his entire life there.

08-11-2006, 12:50 PM	#5
sonicblue Thundercougarfalconbird Join Date: May 2002 Location: South Florida Posts: 20,156	That low price tag had a lot to do with it, naturally. __________________

08-11-2006, 01:16 PM	#6
Kuriboo Super Join Date: Jul 2004 Location: A Galaxy far far away.... Posts: 12,190	I'm shocked about the US numbers, but when I look at Europes numbers I'm like oh. Brain Age will be like Nintendogs in Europe. __________________ Mario's Bitch

08-11-2006, 06:34 PM	#7
gradualmeltdown Boom Boom Join Date: Jun 2004 Location: Portland Oregon USA Posts: 649	it seems like Nintendo really knows what time it is. Its time to start marketing games/software for everyone. Blue Ocean strategy at its best. Right now they have almost no serious competition considering games like Nintendogs and BrainAge. I bet Wii sports will open up the market in a similar way. Simple fun for anyone! __________________ My arm hurts