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Old 03-26-2007, 04:28 PM #1
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Europeans Rejecting PS3 due to high price

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Although the media characterized PS3’s launch in Europe as “controversial”, regular gaming fans all over the continent reported that in their countries Sony’s console stalls on stores’ shelves.

Desperate to get good press after a series of disasters (both concerning the PR and the manufacturing circuit), Sony readied at least 1 million consoles for the European debut of its next-gen gaming console, in order to stop any type of criticism that might appear.

Sony's senior PR manager for Europe, Jonathan Fargher, made the best resume for this kind of situation, in an interview with GameSpot UK: ”We're almost in a lose-lose situation--if we sell out on day one, then people will ask why we couldn't possibly have met demand, and that we should have been aware of the high demand for the machine. But if we don't sell out on day one because we've put steps in place to make sure that there's a steady stream of stock into retail, there's a large number of units on day one, then people will question why we haven't sold out.”

That is of course true and perfectly logical. But despite Phil Harrison’s attempt to make the PS3 more attractive ("There are benefits for European consumers. There are more games available, more Blu-ray movies, and we've updated the online PlayStation network.") Euro-gamers treated the launch with more indifference than anywhere else in the world.

And although official reports from Sony are not yet available concerning the success or failure of PS3, a few sites here in Europe have already posted the genuine reports coming from regular fans, which are not favorable to Sony.

In Sweden for example, a report shows that most of the retailers are “fully equipped” with PS3s, a similar situation occurring in Britain and Denmark, but also suggests that until now few are interesting in buying one. Most of them look for a Wii.

Replies to the article further confirm that Euro-skepticism is now a concept that can be applied to PS3 too. Apparently, in Germany the PlayStation 3 has not been met with enthusiasm, while in Spain everyone wants a Wii, not a PS3.

What is probably even more interesting is that in Finland PS3’s launch party was apparently obnubilated spiced up with a pornographic show…

But the most “famous” failed debut by far was in the French territory, where 95% of the consoles available at launch site remained unsold. Although Sony officials were expecting at least 3000 persons- and for that had mobilized 40 police officers- only 50 true-blue fans showed up. The co-organizers of the Paris event called it…a “non-event”.

The UK launch (meaning the March 23 event) was probably the most successful on the continent, which is a paradox considering that the British get the console for the highest price (GBP 425). Sony thought at “sweetening” the offer by giving away 100 HD TVs to the first 100 buyers.

Sony said it was the biggest console launch ever seen in Britain, with 220,000 machines distributed around the country in preparation for high demand from shoppers.

Despite the efforts, some fans were just not satisfied. One British fan said on GameSpot that: “As a hardcore gamer I've not missed a console launch since I got an Atari 2600 as an Xmas present in 1978, but I'd not pay £425 for a games console, I'm the demographic that Sony is aiming for, buys loads of games has money to burn. But at that price its not worth it. […] I'm lucky that I get to go on Business to Japan once in a while (I work for Honda), so I bought my PS3 for £260 in Tokyo 3 months ago, So how come the PS3 is £260 in Japan and £425 in Europe, Japanese wages are higher than European wages, Shipping don’t cost £165 a time. We are ripped off in Europe all the time and we let them do it.

I paid £179 for my Wii, its £120 in Japan ,the 360 is £280 in the UK and around £220 in the US, so that’s about a £60 difference both times, ok I can live with that, but a £165 difference, do Sony think Europeans are stupid?”

However, outside Virgin Megastore on London’s Oxford Street there was only one person- 17-year-old Rihatsu Thomas- to stand in line to get his PS3: “I thought there would be more people here,” he said. “I hope some more people come soon.”

http://www.playfuls.com/news_06713_...gh_Pr ice.html
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Old 03-26-2007, 04:34 PM #2
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Um... the PS3 broke the record for most sales on launch day in the UK (165k), so please don't post this ****.
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Old 03-26-2007, 04:39 PM #3
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http://www.gamesindustry.biz/content_page.php?aid=23781

According to some they did. It seems every where but the UK (Basically Great Britan) sucked for Sony though. Makes sense however. The UK is full of Sony whores.
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Old 03-26-2007, 04:40 PM #4
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Quote:
Originally Posted by Rocksteady
Um... the PS3 broke the record for most sales on launch day in the UK (165k), so please don't post this ****.

That doesn't imply Europeans aren't rejecting the system. I also wouldn't consider launch day as any indicator...any console not do well on their launch day?
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Old 03-26-2007, 04:41 PM #5
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Well... UK ≠ Europe ... but still, incorrect and misleading thread title.
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Old 03-26-2007, 04:42 PM #6
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Considering it's a $600 console, I'd say breaking launch records is one hell of an accomplishment.
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Old 03-26-2007, 04:44 PM #7
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he's not posting **** since UK isn't europe.

It pretty much bombed in the rest of the continent. at least in france it did.
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Old 03-26-2007, 04:44 PM #8
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Originally Posted by Rocksteady
Considering it's a $600 console, I'd say breaking launch records is one hell of an accomplishment.
More like $1000 over there. It's just the rich kids that buy the thing on launch day. Launch day isn't any indication of long term success. PS3 did great on launch day in the US.
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Old 03-26-2007, 04:46 PM #9
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I don't care how well it did after that, but at the Sony Party under the eiffel tower, thousands of consoles where available, and only40/50 people showed up to buy the console. there was over 100 journalists too.

that said, they haven't sold 95% of there units at that party.

major let down.
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Old 03-26-2007, 04:50 PM #10
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Originally Posted by Majinbuu
I don't care how well it did after that, but at the Sony Party under the eiffel tower, thousands of consoles where available, and only40/50 people showed up to buy the console. there was over 100 journalists too.

that said, they haven't sold 95% of there units at that party.

major let down.



F*cking hilarious if true.
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Old 03-26-2007, 04:55 PM #11
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here's a newstory from jeuxvideo.com a respected game site in france

http://www.jeuxvideo.com/news/2007/...ur-de-baton.htm

you can try to translate that with babelfish if you want.

there's also this video in jeuxfrance where you can admire the long lines

http://www.jeux-france.com/download...ystation-3.html

much better then japan wii lines.
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Old 03-26-2007, 06:12 PM #12
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Investors Business Daily on Obama "death panel":

"People such as scientist Stephen Hawking wouldn't have a chance in the U.K., where the National Health Service would say the life of this brilliant man, because of his physical handicaps, is essentially worthless."

Needless to say, Hawking, who is recognized as one of the great theoretical physicists of the 20th and 21st century, was born in the UK and has lived his entire life there.
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Old 03-26-2007, 06:16 PM #13
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I think Sony just overestimates themselves.

I'll bet those few people standing in line in that video feel like idiots.
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Old 03-26-2007, 06:39 PM #14
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All my friends wanna get a PS3. But 435 pounds is way too much. The Wii is much cheaper and is seen as more fun, the 360 is also cheaper and has far more games and has graphics just as good as the PS3's. Plus no one really cares about blu ray when HD penetration is not that large. The biggest Sony whores i know want the 360 or Wii. They claim they'll wait till a price drop.
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Old 03-26-2007, 08:39 PM #15
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It's still better then the Wii
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Old 03-26-2007, 08:40 PM #16
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It's still better then the Wii
That's why it's selling so well... right?
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Old 03-26-2007, 08:43 PM #17
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no.....It's 5-6 hundred bucks whereas the Wii Is just 250 but atleast with the PS3 I have the option of playing both last gen games and current unlike the Wii.
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Old 03-26-2007, 08:48 PM #18
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But... it's not selling.
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Old 03-26-2007, 08:50 PM #19
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BGnE either didnt but enter the Matrix did
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Old 03-26-2007, 09:10 PM #20
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Originally Posted by SilvaHalo
BGnE either didnt but enter the Matrix did
I'm sure the PS3 will end up selling once it has better games for it. Heck, a price drop won't hurt either (prolly won't happen though). But for now the systems owners are in the minority, and that won't save Sony.
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