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Old 10-18-2006, 09:48 AM #1
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Old? Next gen. Def Jam screens!





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EA ANNOUNCES DEF JAM: ICON FOR PLAYSTATION 3 AND XBOX 360 EA Chicago, the Creator of the Acclaimed EA SPORTS Fight Night Franchise, Partners with Def Jam Interactive to Redefine Hip-hop, Music and Fighting Games

REDWOOD CITY, Calif. – October 18, 2006 – Electronic Arts (NASDAQ: ERTS), in partnership with Def Jam Interactive, announced today that DEF JAM: ICON™ will be released for the PLAYSTATION®3 computer entertainment system and the Xbox 360™ video game and entertainment system in March 2007 in North America and Europe. Infusing hip-hop music, culture and lifestyle into the gameplay, EA Chicago and urban lifestyle powerhouse Def Jam Interactive, continue to push the boundaries of game development bringing unique and innovative content to the next generation of gaming.

“Music is the cornerstone of hip-hop culture so we wanted to incorporate music and rhythm into the actual gameplay mechanics,” said Kudo Tsunoda, executive producer and General Manager of EA Chicago. “In DEF JAM: ICON, we are changing the way fighting games are played! We are completely innovating the role of the environments in the games, moving from the typical lifeless arenas the hip-hop celebrities are fighting in to environments that play an instrumental part in the fight where they will react to the music and interact with both characters like a third fighter.”

EA Chicago is delivering star-stunning action and bone breaking beats as players live out the life of a hip hop mogul, going from rags to riches. Incorporating hip-hop culture into every aspect of the game, DEF JAM: ICON will deliver the intensity of a no-holds-barred street fight but with style and rhythm. Music will effect how players fight in each venue and environmental interactions and hazards will become a key strategy to staying alive.

EA Chicago’s unique fighting gameplay controls introduce a new way for gamers to fight as they assume the role of top celebrity characters such as Ludacris, T.I. and Big Boi. Innovative controls give better feedback to players so they feel like they’re actually throwing the combat moves. Gamers can now fight with the style and flash of the superstar personalities.

“The Def Jam Interactive – EA relationship has expanded into a new frontier with EA Chicago’s breakthrough technology. We have worked very closely with the team to ensure that authentic hip-hop culture and lifestyle permeates through every part of the product. DEF JAM: ICON will guarantee the ultimate combination of a real hip-hop experience and revolutionary fighting gameplay,” said Lauren Wirtzer, VP Marketing, Def Jam Enterprises.

DEF JAM: ICON is scheduled to ship in March 2007 for the PLAYSTATION®3 system and Xbox 360™. DEF JAM: ICON has not yet been rated by PEGI or the USK.
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Old 10-18-2006, 10:31 AM #2
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OH, SNAP.
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Old 10-18-2006, 10:35 AM #3
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Fergie ferg love you long time.

Looks nice though I never liked the series.
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Old 10-18-2006, 10:49 AM #4
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I'm getting sick and tired of everyone calling his or hers (for the ladies games develloppers) new game "innovative", yet in the end most of them simply don't live up to it, and since this is EA, chances are this will be the case, at best that rythm battle system will be a nice gimmick if it's thoroughly worked out, but it's not that we haven't already seen rythm being used in video-games, hell we see it all the time in figthing games, this time the sole difference being that the you'll have to match the rythm of your combos to the music... And since that music is the type of hip-hop that makes me sick, I certainly won't be buying this game, though I'd like the chance to beat the crap out of those big oversized ego hip-hop "artists", I'd rather do it to a decent soundtrack.
Graphics look nice though, but it is meant for a next gen console, so taking into account all the other next gen games I've already seen, this is again not a selling point anymore.
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Old 10-18-2006, 10:50 AM #5
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How completely emotionless can you look when you punch someone (last screen)?

Is that the future of graphics: realistic looking, but unrealistic acting, human characters?
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Old 10-18-2006, 10:51 AM #6
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How about the first guy getting thrown in the first pic? Blank stare.
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Old 10-18-2006, 11:58 AM #7
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that's big boi
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Old 10-18-2006, 12:01 PM #8
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I hope Fergie or any of the Black Eyed Peas are in this game so I can beat the **** out of them for making crappy music.
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Old 10-18-2006, 02:13 PM #9
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i originaly thought that guy in the black and grey jacket was chris brown but obviously after looking at the other screen with the close up it isn't him so who is that?

ohh yeah and in every screen big boi is getting his a$$ kicked!
EA is outkast haters
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Old 10-18-2006, 03:13 PM #10
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I hate EA for changing the wrestling style from the first.
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Old 10-18-2006, 04:05 PM #11
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look alright at best
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