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01-28-2006, 05:09 AM

Dark Aerow

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Science Museum Announces Partnership with Nintendo

Quote:

The Science Museum has agreed a four-year sponsorship deal with computer games manufacturer Nintendo. © Science Museum.

The Science Museum and the computer games manufacturer Nintendo have announced they are to join forces in a four-year sponsorship agreement worth £1 million.

The partnership is set to benefit a range of complimentary key Science Museum initiatives including Game On – the museum’s forthcoming gaming exhibition, the redevelopment of the Launch Pad Gallery and the ongoing programme of activities at the Dana Centre.

Speaking to the 24 Hour Museum, Andrew Williams, the Science Museum’s Head of Marketing and Communications and Acting Head of Development, described how the deal is a departure from the sponsorship deals that routinely fund many of the UK’s major exhibitions.

“We are absolutely delighted on a number of fronts as it allows us to push forward with our immediate plans but also it’s a partnership that funds vital projects for the next four years,” he explained.

The Dana Centre's innovative series of lectures and debates will be part-funded by the money from Nintendo. © Science Museum.

“It’s more of a relationship – not just a sponsorship deal,” he continued. “What we are always looking to do is explore how we can deliver what’s best for the Science Museum and in this deal we’re also looking at what’s best for Nintendo.”

“The first project to benefit will be the Game On exhibition and the second will be Launch Pad, our flagship gallery, which will be revamped and re-opened in November 2007. From June 2007 Nintendo will be also supporting some of the programming at the Dana Centre.”

A natural sponsorship exhibtion for Nintendo, Game On arrives at the musuem in late 2006 and celebrates the history and culture of video games - charting the technological and cultural developments in computer games, from the 1960s video arcades to the very latest home consoles.

Launch Pad is the Science Museum’s flagship gallery and the funding will help transform it into a new state-of-the art interactive gallery. An educational outreach programme and website, will be developed to help inspire the next generation of scientists and engineers and the gallery will also be expanded and relocated to the front of the museum.

The Science Museum's flagship gallery, Launch Pad, will benefit from the funding with a full revamp and move to the front of the museum. © Science Museum.

Jon Tucker, Head of the Science Museum, hailed the deal as ‘wonderful news for science.’

“Nintendo's contribution will mean that we will be able to realise some of our ambitious plans for the future,” he said. “Science has a vital role to play in shaping our society. The world needs many more new young scientists and engineers."

"We're very pleased that Nintendo are set to become long term partners and supporters of the work done at the Science Museum," said David Yarnton, General Manager, Nintendo UK. "Not only to help them realise and achieve their long term goals but to help them inspire the next generation of scientists and engineers."

Source: http://www.24hourmuseum.org.uk/nwh_gfx_en/ART33639.html

Interesting, I've never heard of this "Game On" event.

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01-28-2006, 06:27 AM	#2
Aidan_702 lolsassinator Join Date: May 2005 Location: Co.Cork Posts: 4,336	The game on event was pretty good. They had all those crazy old games that everyone loved but forgot. Like that star wars arcade from the 80's and pong in that big ass table thingy! Also I suppose the revamp of the launch pad is a good idea, even though I can't remember it. __________________ THE G IS FOR G

01-28-2006, 07:03 AM	#3
AdamChrisH Chuckya Join Date: Jan 2005 Location: East Sussex / London, England Posts: 778	The Science museum is a fantastic place... Best museum I've ever been to - lots of cool gadgets and things to see, I've been twice I think, once when I was young and another about 4 years ago... Both times was great. Should really go again sometime, if anyone's in the area - go to it, you'll enjoy it.

01-28-2006, 09:11 AM

bleeper2.0

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Posts: 6,339 bleeper2.0 will one day invent something useful made from recycled shoe inserts

I went to the science museum once. The queues to the cool stuff were a piss take. I might go to this one if i find the time.

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01-28-2006, 11:16 AM	#5
MalevolentMaster wHAT Join Date: Aug 2002 Location: land of a thousand seasons Posts: 8,283	Computer games manufacturer. __________________ Video games ARE FOR LOSERS

01-28-2006, 11:42 AM

AdamChrisH

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Quote:

Originally Posted by bleeper2.0

I went to the science museum once. The queues to the cool stuff were a piss take. I might go to this one if i find the time.

I can't remember any queues! Though that might be because I'm wearing rose tinted glasses.

01-28-2006, 01:54 PM	#7
Paul Weller Lakitu Join Date: Sep 2002 Posts: 11,516	I went to the science museum when I was young it r0x0red hardcr0e __________________ We're all just hapless victims of knowledge and learning and such The man you thought you licked 'em but you choked in the clutch Brent Black, you said it yourself it's an ethereal kind of flu A Mac virus reveals the plot of the fiendish Fu Man Chu